The online casino industry has grown rapidly on the span of the final ten years. While at the end of the 20th century there have been only several dozen online casinos available to gamblers, during the last a decade their numbers have grown exponentially and today gamblers have a choice of over one thousand online casinos.
Land-based casinos, especially in the US, have always promoted themselves as fun-filled places where men, and afterwards also women オンカジ, can gamble and have a great time and when they gamble enough their rooms in hotels is going to be comped by the casino to encourage high rollers in the future and wager at their establishment.
In Las Vegas, Nevada the casinos have realized, right after their establishment that if they want to attract the men to gamble they should provide entertainment to women. Free drinks were agreed to the ladies awaiting their husbands or lovers have been at the tables playing.
When slot machines were introduced the overall game mainly drew bored women who’d nothing better to do in the casino. The casino owners have quickly identified one more supply of income and started heavily promoting the overall game to women.
Through the late 20th century Las Vegas got revamped from a mobsters-run town and turned more corporate. Huge casinos were built and offered non-gambling related entertainment to attract vacationing families and also started hosting large conventions which turned Las Vegas to the convention capital of the US.
Tourism flourished, but profits from gambling have slowly started declining and places like Macau have started competing with Las Vegas as the city whose profits most from gambling.
The introduction of online casinos in the late 90’s have served as another blow to places such as Las Vegas, Atlantic City and Monte Carlo. Suddenly people received the choice of gambling from the comfort of their very own homes with a click of a button.
Yet in those years not everybody had a pc and people who did had to surf the net using dial-up connections which were slow and patchy. This proved to be an issue and in retrospect we could note that those two factors caused a delay in the burst of online casinos.
Over the span of a couple of short years more and more people have gained usage of personal computers, as mass production of pc have caused prices to decline, this corresponded with vast improvements in online connections and the increase of internet surfing speed.
At this time it became much simpler for the average Joe to own some type of computer and surf the net at a fair speed. Once this is possible online casinos couldn’t be stopped. It became easier and quicker to download and install casino software, and later on with the development of Flash technology many casinos could offer players to play their favorite casino games directly from their web browsers without the necessity to download any heavy software on for their computers.
The rapid growth in the gaming industry of software providers and gambling brands has created a welcomed competition between the companies and have forced online casino to take a different approach from land-based casinos to marketing and promotion.
Online casinos were not able to offer their patrons free drinks and rooms in hotels therefore they’d to develop other means of promotion in order to attract gamblers. This signaled the birth of online casino bonuses and merchandize promotions.
Online casino have started competing with land-based casinos and other online casinos by offering free cash bonuses to new players joining them. They have also developed players’rewards programs that awarded top players with expensive branded merchandize.