Have you ever looked at YouTube like a social networking website? No? You’re not alone! Many businesses do not see YouTube like a way to get in touch with and attract potential clients, but this really is where you could gain a bonus by developing a profile and implementing a fruitful SEO strategy.
Keyword Rich Video Descriptions
Your video descriptions are divided into 2 sections – the 27 character enticing line, and then the bulk text, which becomes visible after clicking “More Info” ;.When it comes to SEO, adding a clickable link in the initial 27 characters could be highly beneficial. It can be important to add relevant SEO keywords in your entire video descriptions.
SEO Link Usage
It is essential to add links on your own YouTube profile page and on your own video “view pages”, as this is good for SEO in addition to attracting potential customers to other aspects of your business. These links should take users to your other social networking profiles, your blog and most of your company website. In your YouTube profile page, links could be included in the SEO of your “About Me” section or on customized tabs and banners.
Keyword Rich Video Titles
In regards to SEO in naming any videos you’ve uploaded to your YouTube profile page, it is essential to utilize relevant keywords in the title YouTube SEO. It’s also advisable to try and include the phrase “video”, as this really is great for SEO in regards to specific searches.
Keyword Rich Video Transcripts
As videos are now invisible to locate engine spiders (thanks to YouTube converting all video files to Flash, making SEO a nightmare), video transcripts are a good way of increasing the visibility of your videos. Post a keyword rich transcript in your video description, within the 27-character mark, to boost your SEO.
Keyword Rich Tags
YouTube offers the capability to include tags for the videos you upload and, permanently SEO, here is the perfect place to add some relevant keywords. There’s a control on the quantity of tags you’re allowed per video, so choose only probably the most appropriate or better ranking keywords.
You need to always allow comments and embedding for the YouTube videos, as this can help to boost link popularity (which all of us know is great for SEO). It is essential to monitor for rude comments and spam, but encouraging audience participation could be a great way to boost brand visibility.
What lots of people do not realize is that YouTube is the next largest search engine, behind Google, so having a profile and implementing a fruitful SEO strategy is indeed important today for getting your business noticed. Your good page rankings on YouTube will correlate to the search engines, pushing the requirement for effective SEO even further.