Saturday, May 15

Selecting the right Online Shopping Cart.

Have you been a web site owner or a website designer/developer? If either applies, I would venture to express that eventually you will need an online shopping cart application for certainly one of your websites. In reality, almost new websites today need some sort of ecommerce built-in, for the purpose of selling goods and services in the internet marketplace

The best challenge is to find the perfect ecommerce shopping cart application solution on your own and/or your client. This job can be very overwhelming, considering, if you type’shopping cart application’into, this search alone returns over 14.4 million hits! Most of us don’t have the time to sift through greater than a few pages of a search engine to get what we’re searching for

Going back 3 months, much of my time has been devoted to researching as much shopping cart application technology as I could get my hands on. Generally, shopping cart application software ranges in price from liberated to over $2000 for an individual license and web hosted carts vary from $5 to hundreds of dollars per month. The studied carts cover the spectral range of all web programming languages (ASP, ASP.NET, Cold Fusion, Flash, Java, JavaScript & Perl shopping carts) and provide limitless features as a whole. The problem is that locating YOUR perfect cart with YOUR specific features can be a big task

But no fear, just follow this guaranteed step-by-step guide to find it:

The Top 10 Steps to Choosing the Best Online Shopping Cart


The amount of money are you experiencing to invest on a web shopping cart application? The nice advantage is there are shopping carts with hundreds of features and they don’t really run you a dime. They are generally open source products. The only real problem is that these same “free shopping carts” will take hours of installation time and be fairly difficult to configure. For a monthly fee, web hosting shopping carts are created for users with little programming experience and allows them with an online storefront presence very quickly

Hosting vs. Software

You will find two options in selecting your general shopping cart application solution. Either you get shopping cart application software, download it, install it on your online server, then configure the shopping cart application OR you get an online storefront (aka a hosted shopping cart) where in actuality the configuration is extremely basic and the mandatory setup time is minimal. If you have some programming skills, I suggest investing in a script and installing it on your own own. The nice thing is that you spend a one-time fee for shopping cart application software and the license is wonderful for a lifetime. It’s approximately the exact same price to have a hosted solution for per year compared to the majority of onetime shopping cart application license fees.

Supported Gateways

What do After all by gateways? Gateways give shopping carts the capacity to connect and securely process charge card orders in real-time. Not all shopping carts are created equal. Make sure that your client’s merchant account is supported by the cart you select. I have discovered that nearly all carts support the bigger online payment processing companies, such as, PayPal and Verisign.

Shipping Options

Do you want to be shipping physical products? If so, there are shopping carts which have built-in real-time shipping options through DHL, UPS And USPS. Sometimes, the cart gives the consumer the capacity to view tracking orders and order status all from within your secure shopping cart application web interface. Also, there are shopping carts with options to ship digital goods as well (files, programs, pictures, music and others).

Technical Support

What kind of technical support does your shopping cart application offer? If you decide on to buy a script, be sure to also sign up for the shopping cart application creator’s newsletter, so you can stay along with future updates to the software. Be aware that technical support is generally available on a pay-per-incident basis, as a yearly fee or in the rare case, free. Be sure to know what kind of customer care guarantee the shopping cart application comes with.


Please, only obtain a shopping cart application when it supports SSL (secure socket layer), with 128-bit encryption. Being an online storefront, remember that you will be responsible for the safe transfer of sensitive information (credit card and bank-account information) that’s processed throughout your store. If the sensitive information is accessible (stolen) from your website, you could be liable. Be sure that you’re purchasing a protected shopping cart application solution. Ask the creator’s of the shopping cart application what they do specifically to safeguard the secure transfer of sensitive information.

Style Compatibility

Is it possible to customize your shopping cart application to look like your website? There needs to be a seamless transition between your website and your shopping storefront or your customers could easily get hesitant in purchasing your products. There ought to be similar colors and style layout to look professional and believable.

Extra Features

I simply wanted to mention a few of the other features that I can see, which can be a vital point in determining the shopping cart application you want.

Affiliate Program – Offer your personal customized affiliate program throughout your shopping cart application software. Quickbooks Integration – Many carts allow direct integration with Quickbooks.

Newsletter & Mailing Letter Managers – The power to stay in touch with your current customers and keep them returning to your online store.

Custom Taxing Options – Create taxable or tax-free products and have the capacity to add various global tax options at checkout.

World Languages & Currencies – Shopping cart software language translation and support for world currency may be a required feature for the cart.

Error Free

You mean shopping carts might have errors? Of course. A private UK-based web testing firm found these, after studying a big number of UK online shopping carts for an amount of a month (24/7):”Many UK web sites are guilty of leaving e-consumers stranded at the checkout empty handed, once they have already spent valuable time browsing and selecting goods to purchase. This is a result of erratic functionality within shopping carts, at a vital part of the internet purchasing process.”

“E-consumers are prevented from making purchases on UK web sites for 9 hours and 30 minutes per month normally, (115 hours a year).” “80 per cent of web sites perform inconsistently with widely varying response times, timeouts and errors – leaving consumers at best wondering what to do next and at worst unable to perform their purchase successfully. That is potentially costing e-retailers millions in lost sales from consumer frustrations.

Be sure to see what other users are saying about a shopping cart application that you might be enthusiastic about purchasing. Any shopping cart application errors could run you a large number of dollars in sales. Get a stable and secure cart.

Shopping Cart Directory

The next is just a link containing a directory of shopping carts that are categorized according to each of the above-stated steps. Make buying shopping carts a breeze!

Leave a Reply

Your email address will not be published. Required fields are marked *