Fraudulent businesses linger around the internet preying on the web customers caught unacquainted with their money-making schemes. They grow in numbers everyday causing negative effects to even those offering legitimate businesses on the web.
More and more consumers realize that they might potentially function as victim of the frauds and consequently, lots of today’s online shoppers are generally more cautious and selective of whom to accomplish online transactions with.
This has reached the senses of numerous online business owners and to be able to restore and build their consumer’s confidence, they have entered into a partnerships with a number of the leading alternative party website verification companies that offer different varieties of Trust Seal services.
There are basically three forms of website verification services which can be given by different Trust Seals groups.
These three forms of website verification cover all major concerns of internet users.
1.Security Verification Seals
2.Business Verification Seals
3.Privacy Verification Seals
Security Seals verify that the website uses adequate security measures by checking your website at regular intervals (daily or quarterly) for known vulnerabilities (PCI Scanning). They may also check to make sure that you have a valid SSL Certificate on your website.
Business Seals verify the business address, email and phone number to ensure your business is real and legitimate.
Trust seals and logos seen on your website give consumers the sense of security they are looking for. It can help them feel relaxed when making online transactions. It gives them a sense of protection.
Most website verification services will boost conversion rate to as high as 15-30 percent, therefore, rendering it one of the most noble, effective, and unused tools to build company’s credibility.
Just what exactly advantages can you receive from website verification? TRUST! MORE TRUST! and MOST TRUST! Your business is going to be assured an increase in sales and an increasing quantity of loyal consumers (judging you do your part as a good business).
It is important to note that adding trust seals to your website won’t increase the total amount of traffic you receive to your website since it increase the conversion rate instead. If you are only receiving minimal traffic to your website you should promote it before adding trust seals to your site.