Social media is here now to stay. As an entrepreneur or small company owner if you’re not utilizing it to cultivate your company you are missing out. I believe you’ve seen the statistics by now. In 2015, 73 percent of U.S. Americans had a cultural network profile, representing a six percent growth set alongside the previous year based on Statista. The numbers do not lie. Social media is just a life style throughout the globe.
As an entrepreneur or small company owner if you’re not using social presence on-line to cultivate your company you are missing out. By 2017, the global social network audience will total 2.55 billion, – based on Emarketer.
Below I’ve listed my easy 5 step process for creating a strategy for social media marketing.
1. Identify your goals.
For each and every company there ought to be a mission. Your company mission needs to have a mission statement. For each and every mission there must be a goal Sozzeal. What is the positive outcome or end goal that you intend to achieve? You might want to become internet famous, you might want to obtain speaking gigs, you might want to promote a guide or training program or you could just want more customers. Whatever it is you must write down your goals and the logic behind them. Understanding where you intend to go and how you’re going to obtain there can help you devise the best plan and route you should take.
2. Get Brand Clarity.
Get clear in your brand before you add it out there. Answer these 3 important questions. What do you do? Who do you help? what do you intend to be noted for? Once you are able to clearly articulate the answers to these questions, you are able to communicate this on social media or facing anyone. You need to be able to clearly and succinctly say in a single sentence what you’re exactly about and describe your company model in a way that produces sense.
3. Master the art of Pull Marketing.
Pull marketing is approximately client attraction. Whenever you create core messages with strong call to action statements, you are setting the stage to own people in your audience self qualify and respond with, “me too” or “I need that” or “where can I learn more?” Your goal is to own ideal prospects able to clearly see themselves in your company model. They should be able to see that your company offers precisely what they have been looking for.
Social platforms really are a great tool for utilizing pull marketing tactics. Whether you run ads or develop a poll, survey, or contest you can get targeted leads using social media advertising and messaging. The main element is crafting messages that your target market will respond to.
4. Connect and build relationships.
To be able to sell anything to anyone you must have a trusted relationship. This concept is true on-line as well. You need to truly connect, converse and engage with people on social media before they begin trusting you. One of the best methods to engage with people is by utilizing groups inside of social media platforms like Facebook, Google+ and LinkedIn. In these group you are able to converse and have electronic conversations with people and demonstrate your expertise. On social sites like Instagram and Pinterest, you’ve to utilize hashtags. On Twitter you utilize hashtags and lists to engage with others.
Whatever platform you’re on, be sure to showcase what is unique about you. You need to be able to clearly articulate your unique sales proposition. When people do not understand what is significantly diffent about you, they lower your product or services to price.
Another great way to create relationships with people on social media is to follow, comment and share their content. On every social media platform, there is a chance to provide feedback by sharing, commenting or clicking a button to just like the message. Whenever you show on that person’s social media page, they’re sure to notice you, sooner or later.
5. Create an activity plan and content marketing calendar.
Using social media could be overwhelming. That’s precisely why you need a social media action plan and a content marketing calendar. How are you currently going to mix social media in together with your overall marketing strategy? You need to realize that marketing is most effective when you have several strategies complimenting each other and working together.
The number one reason why you will need to construct an activity plan is because, your ideal clients are searching for you on-line. As an example: You’re a health & wellness life coach specializing in nutrition and teaching people how to lose excess weight without dieting and have a much better relationship with food. Your prospect is on-line looking for key words like fat loss, well balanced meals, life coach, diet and wellness. As an entrepreneur for the reason that space, you must show up in the search when the prospects go looking for a solution for their problems.
For each and every industry, you will find people looking for answers to specific problems. You need to create messages for every single problem that the people in your target market has. Social media gives you a unique opportunity to communicate frequently together with your target market on a wide selection of topics.
As you can see, using social media as a technique to cultivate your company requires one to go back to the fundamentals and understand marketing 101. Once you complete each of the steps above, you will have a much better handle on the best way to incorporate social media to cultivate your business.