The standard marketing model was to have as numerous eyeballs in your product or service’s message that you can and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional kinds of marketing are no further effective as numerous consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no further trust advertisers. A recently available survey unearthed that only 14% of men and women trust ads while 76% of men and women trust consumer recommendations. Accordingly, more marketers began seeking alternative ways for connecting with potential consumers.
Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Web 2.0 strategies, such as for instance social networking marketing. Social media marketing is when companies utilize Web 2.0 platforms, such as for instance blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The main benefit of web 2.0 platforms versus traditional method of advertising, and even traditional website marketing, is so it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.
The days of broadcasting your product or services message out to the masses and dreaming about a reply are gone. People don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, but they also need to know what others are saying about your product or service. A recently available study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when creating a purchase decision. No other media platform allows for small businesses to take advantage of consumer recommendations advertising like social networking marketing.
Benefits Of Social Media Marketing
Increased New Customer Acquisitions – The main advantage of social networking marketing is that you will are able for connecting with networks of potential customers that you’d otherwise be unable to come across utilizing other traditional marketing techniques and even SEO.
Word of Mouth Marketing- Person to person marketing happens to be probably the most influential way to generate sales. With social networking marketing, you can create raving fans who’ll voluntarily promote your product and services with their networks of friends. Of course, if your product or service is poor, you could suffer the reverse benefits of this.
Brand Awareness – Branding your organization using social networking marketing is much simpler, faster, and more affordable to achieve than the original advertising medium as well as website marketing.
Customer Retention – Web 2.0 platforms are the right places to communicate with your customers about new services, special promotions شراء لايكات عرب حقيقي انستقرام, or merely to educate them in your business. Through consistent, FREE communication, you are able to keep your company in front of your customer’s eyeballs which will in turn cause repeat business and referrals. Remember, the main element to this type of communication is usually to be content rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a social media marketing plan will generate almost immediate results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your customers disappear once the ads stop air, these web 2.0 platform benefits will continue long-term provided that the communication and updating of one’s social networking presence is maintained.
Why Aren’t More Businesses Utilizing Social Media Marketing?
Truth be told, most businesses don’t learn how to create or implement this type of strategy. What options to small company owners have when seeking to generate & implement a social media marketing plan:
Hire an employee- while leveraging enough time, experience, and services of others is a smart way to do business, often times this strategy fails. Why? Ultimately, it is around the little business owner to generate the plan and manage the employee. However, most business owners don’t understand web 2.0 enough to produce a plan and haven’t an idea how to handle the employee. Plus, paying a member of staff increases your labor costs, your payroll taxes, your benefit, etc…
Outsource- outsourcing is a better alternative to hiring a member of staff as you won’t need to hire, train, manage, and pay a member of staff to perform these functions. However, there is an amount for these benefits. Outsourcing these services can be quite expensive. I’ve known social networking companies to charge over $1,000 to produce a Facebook Fan Page. This task takes, at most, 20 minutes setting up. Again, the issue revolves around education. Unless you understand how social networking marketing works, you then shouldn’t hire or outsource the tasks unless you’re ready to overpay.
Get it done yourself- The fact is learning the fundamentals of social networking, creating an idea, and implementing the plan is a task that each business owner is capable of performing. Discovering the right training programs that will reveal step-by-step how to generate and manage web 2.0 platforms is paramount as is utilizing software which will allow you to manage all of your accounts from one simple location. With a little an investment in education, you can create your own web 2.0 marketing plan. With a little research, you can find an all-in-one do it yourself social networking dashboard which will allow you to perform your online 2.0 marketing within just 10 minutes a day.