It’s no real surprise that social media has turned into a powerful marketing strategy of its own. Entities ranging from international corporations to local businesses all have a presence on multiple social media platforms. The viral nature of social media makes it the quickest solution to promote content and promulgate information. With over 4.2 billion people accessing social media on cellular devices, it’s required for businesses to market valuable and attention grabbing content. 2014 is the year of the mobile wallet – an effective and advanced direct marketing channel that can help businesses generate new leads, gain more traffic, and increase customer loyalty.
What’s Mobile Wallet?
It’s a credit card applicatoin where all payment and nonpayment wallet content that can be stored, organised, and accessed on smart phones. Customers mobile wallet marketing put their loyalty cards and coupons to their mobile wallet and the technology solves the remaining portion of the equation. As customers approach stores, relevant information automatically appears on their phone’s lock screen and provides them with one-swipe usage of the relevant mobile pass. This gives great value and convenience for consumers and helps drive in-store traffic for businesses. To put it simply, a portable wallet allows for personal interactions with customers that helps businesses cement their brand presence.
The New Direct Marketing Channel
There’s surging demand for businesses to provide wallet solutions that help consumers better organise and access content inside their smartphones. Studies show that 94% of loyalty program members want communications from programs they participate in, and 67% would join loyalty programs if they might register instantly. It is clear that the demand for smartphone wallet solutions is high.
And the mobile wallet is really a game changer in the marketing realm. Businesses can make and deliver personalised and unique content centered on consumer preferences and spending behaviour. For instance, shoppers who frequently purchase a certain brand of chocolates may receive notifications of discounts on that brand or even deals on related goods. Even information gathered on social profiles can be used to create tailored messages to consumers – messages which are more relevant, effective, and lead to real, measurable action.
The difficulty in traditional marketing is in gauging a campaign’s success. With mobile wallet, businesses have usage of a huge data, such as for instance amount of wallet content put into smartphones, level of transactions occurring, and much more in-depth analytics. This information is valuable and can be used to help businesses advance their marketing game plan.
Furthermore, the wallet content is dynamic. Traditional coupons concealed in leather wallets are static; they can only be utilized once and are discarded. Even after mobile wallet coupons are redeemed, businesses can update them to show future discounts and clients are notified of new offers immediately. This dynamism and versatility creates an abundance of opportunities for businesses to employ new marketing strategies inside a single campaign.
The Mobile Wallet and Social Media Marketing
To capitalise on the viral top features of social media requires businesses to create content that is not merely attention grabbing but additionally drives users to share it making use of their social networks. Person to person is stronger than one can imagine, which is why combining mobile wallet with social media is an incredibly effective marketing tactic that will increase brand visibility. Execution is essential – this includes timing, relevant messaging, and the proper audience.
Once businesses have created the wallet content, distribution is instantaneous. Businesses can post their pass links or scannable codes on their social media pages where customers can immediately add mobile wallet content with their devices. Or even use a Facebook Pass to automatically create a personalised pass, and add straight with their mobile wallet. Clients are then able to share it of their social support systems, which in the current day and age, can lead to exponential and explosive exposure.
Mobile is the space where businesses need to get authority, especially with the increased reliance on mobile shopping and mobile payments. It is estimated that within the next 5 years, 50% of smartphone users can pay on their mobile devices. Jumpstart 2014 by leveraging mobile wallet and adding it as value-driven content to your social media marketing strategies.
Paul Tomes invites you to give the mobile wallet a chance and integrate into your social media marketing.
You can design your mobile wallet content using the PassKit Pass Designer. It’s an intuitive visual web interface, letting you tap into your creativity to quickly and easily create tickets, coupons, store cards, membership cards and then promote these on your chosen social media channels.