An online survey is a superb tool for sourcing vital information directly from the wide audience, with ease and convenience. Yet, despite how easy surveys appear, there’s always room for improvement! The idea is to produce and implement a well-rounded survey that’s simple, easy to understand and yet, packs the punch for your company needs. Here are a few important tips and tools that help you obtain the best from your online surveys.
1 Avoid long surveys:
One of many advantages of online surveys is that the response is almost instant, thereby reducing enough time taken to gather responses Tellhappystar.com. Businesses have a tendency to exploit this advantage and stretch along their online survey with the assumption that respondents don’t mind spending some time on the surveys. However, in the same way you hate waiting in an extended queue, an extended survey has a tendency to bore your online respondents. They may simply drop out or quit responding half-way, stop responding with interest, or worse, get disgruntled and never occupy another survey from your own brand. Designing a survey and choosing the best respondents is resource-crunching; keep your online surveys crisp and to the level to avoid high respondent drop-out rates. A respondent should take no more than ten minutes to accomplish your online survey.
2 Ensure consistency in coded values:
Each survey response or option is assigned a numeric code or value that’s useful in computing mean, median, range, variance and other analytical calculation on the data that’s collected. To make sure accurate computation, values should be coded following a regular methodology. Typically, the highest value is assigned to the best or most positive outcome and so on. It’s a best practice to keep the direction of the scale and the scale points consistent throughout the survey. Make certain that the coding is completed accurately, as online responses get recorded automatically into the survey repository of database.
3 Irrelevant questions really are a survey faux-pas!:
Irrelevant questions can frustrate your respondents. Employ question routing and survey logic features on online survey portals or survey creation websites to redirect respondents to questions which are relevant to them or the responses that they’d previously provided.
4 Be flexible along with your designs:
Online surveys enable creativity to be incorporated into your questionnaires, as compared to traditional print surveys. You can make complex surveys with ease and conduct them through the internet. Mix various forms of response formats – close-ended, open-ended, rating scales and etc – to keep your questionnaire interesting to your respondents and to evoke several types of responses from them.
5 Explore free online survey tools:
There is no dearth of free online survey tools! Explore various options and determine what is most effective for you personally with regards to features, flexibility, amount of questions and so on. Some of the popular free online survey tools include Survey Monkey, Qualtrics, Google Forms, Typeform and Survey Planet
6 Test your survey:
You will find chances that the survey has not been formatted right, or your question routing and survey logic isn’t on point. Always do test runs on a small sample of people that are willing to help you out; this way you can identify any areas for improvement and polish your survey so that whenever your respondents receive it, you are sure that they may provide answers in the proper format and to the proper questions.
7 Place surveys strategically:
Online is just about the only place where surveys could be placed strategically to target a specific audience. Like, you can serve a survey on all people who exit your website following a download, or after buying a certain sounding products or after consuming a certain form of content. This feature can help you keep your survey questions specific to derive a specific buying behaviour.
Online surveys work great in the event that you seek to attain a large respondent base. Remember to keep your survey short, simple and to the level, so you reduce your drop-out rates and get the absolute most from your investment in designing and implementing the survey.